According to the latest report by InsightAce Analytic, the global market for AI-driven beauty is projected to reach USD 13.34 billion by 2030. Between 2021 and 2030, this market is expected to experience a compound annual growth rate (CAGR) of 19.7%. With its superior data processing capabilities, AI is seen as an ideal solution for industries that require a high degree of personalization and manage vast amounts of data—such as beauty and cosmetics. This is the driving force behind many brands’ decision to adopt comprehensive AI systems to effectively leverage data and maintain their competitive edge.
High-tech aesthetic devices supporting skin analysis and care represent the wave of AI applications for enhanced personalized beauty experiences.
Photo: Vietbeauty & Cosmobeauté Vietnam 2024
According to a 2024 L’Oréal survey, 70% of consumers feel overwhelmed by the massive amount of information about cosmetic products due to the explosion of social media and digital advertising. As a result, finding products suited to individual skin needs has become increasingly difficult. Addressing this demand, L’Oréal developed the “Beauty Genius” campaign to provide a comprehensive solution. Beauty Genius is introduced as a virtual assistant that analyzes skin conditions and offers personalized recommendations for makeup and skincare products tailored to each user.
In addition to virtual assistants, many cosmetic brands are actively integrating Augmented Reality (AR) and Virtual Reality (VR) technologies. Through AR, consumers can try on lipstick shades, foundation, or eyeshadow virtually. These technologies help them select products that best suit their preferences and needs. This immersive experience not only increases satisfaction but also boosts conversion rates and revenue. Sephora was one of the pioneers in this field with its Sephora Virtual Artist platform, which allows customers to try makeup via camera before purchasing—reducing the risk of choosing unsuitable products.
